Brand fonts
Just like our colors, typography is another central element of our identity. The consistent use of our selected typefaces adds to a cohesive look and feel across all materials.
Arial is the preferred font for deliverables to the Accion Board of Directors and can be used in other documents when our brand fonts are not available.
Hierarchy and usage
To establish a visual hierarchy, use these recommended combinations of font size, color, and weight as tools for legibility, impact, and rhythm. These examples apply to both print and web applications. Please consider accessibility standards when employing smaller font sizes or using text on top of colored or textured backgrounds.
Font sizes
Heading
Headline styles
Paragraphs
