Net Promoter Score: Overview, benchmarks, and case studies

A company’s Net Promoter Score determines customer loyalty and satisfaction and can be used for the overall company, individual business lines, particular geography, functional group, or customer segment. The Net Promoter System is a management system wherein practitioners ask customers the reason for their ratings — and build this feedback in to “close the loop.” This guide will take you through the Net Promoter Score and Net Promoter System and help you navigate the respective survey and interpret the results.